Nuance is the real-time intelligence layer for East African retail. We assemble basket-level signal across every retailer, every category, every timestamp — and surface the switching, substitution and lifecycle patterns that decide your category before your sell-through report ships.
Every POS scan. Every M-PESA paybill. Every loyalty swipe. Timestamped, joined at the household, read for entropy — second by second, not month by month.
Soda 500ml → bulk water 5L · 28% of mid-month households · 12 chains
Real-time, cross-retailer, household-joined data has never existed in East Africa. It does now.
What left your warehouse 6 weeks ago.
Their chain only. Their baskets only.
Reach and frequency. Never purchase.
Averages. The signal is in the variance.
Kenya FMCG brands spend $200M+ annually on above-the-line with zero purchase correlation. Nuance is priced at 1% of that — and it's the only thing in the stack that tells you which households actually switched, when, and to what.
Live POS feeds from major chains, M-PESA paybill stream, loyalty IDs — joined at the household in real time.
Non-obvious correlations, temporal rhythms, lifecycle drift. The patterns that vanish the moment you average.
A real-time category dashboard plus weekly written briefings on the switches that moved revenue.
Trigger restock prompts, switch-back offers and basket-completion nudges through retailer loyalty rails.
Retailers connect their POS for a flat plug fee plus a 30% revenue share on every brand pilot their data powers. New chain online = your category briefing gets sharper next Monday.
Consumers import their M-PESA statement to see their own patterns — and contribute consented, full-wallet basket data Nuance uses nowhere else. KDPA-clean. WhatsApp-native.
One free monthly briefing. Top 10 cross-category switches in Nairobi, the timestamps they cluster on, and who's losing revenue to whom. Read by category managers at every major FMCG in East Africa.
Kenya Data Protection Act registered. Cross-retailer governance reviewed by counsel.
Consumers explicitly opt in. Brands and retailers never see raw individual baskets.
We sell the derived pattern, not the underlying transaction. Households stay anonymous.
We open one slot per FMCG category in Nairobi. Once it's claimed, your competitor sees your switching data for 60 days — you don't see theirs at all. Get on the right side of that.