Midadi builds the intelligence products African operators wish existed. We don't sell dashboards. We replace tabs the operator already had open.
One reads the inside of your business. The other reads the inside of your category. Each has its own home below.
Your business, on WhatsApp.
One message every morning at 07:00. Cash, AR, AP, approvals, KRA. Ask anything in plain English. For the operators running the country who never sit at a laptop.
Real-time retail intelligence.
Basket-level signal across every retailer, every category, every timestamp. The switching, substitution and lifecycle patterns that decide your category — second by second.
Africa's economies don't run on dashboards. They run on WhatsApp, M-PESA, paybills, kiosks and trusted humans. We build for that reality first.
A monthly report is a postmortem. We ship products that surface signal in seconds, not weeks.
Aggregated, KDPA-aligned, household-anonymous. The signal belongs to the people who generated it — and they should benefit.
Each product does one job and earns its place by replacing a tab the operator already had open.